This question was closed without grading. Reason: No acceptable answer
Jul 20, 2010 20:36
13 yrs ago
1 viewer *
Spanish term

mujer reclamo

Spanish to English Social Sciences Journalism Spain
Context is academic, analyzing images of women in the media:

El Mundo tiende a una mayor banalización de la imagen femenina, y sus fotografías de contraportada y portada utilizan a la mujer como ornamento o reclamo más propio del género rosa que de un medio de información general.

and also:

Incluso se reproducen algunos estereotipos asociados a las mismas como el de mujer ornamento, o mujer reclamo, que ocupan las páginas de sociedad o cotilleos, y en El Mundo incluso saltan a la portada como reclamo visual/atrayente del lector.

I'm looking for a better term for this than "trophy wife", but it's that idea of a female stereotype- ornamental woman doesn't sound quite right either.
Thanks for your help...
Proposed translations (English)
4 +3 eye candy
4 +2 as a lure/an attraction/ a prize
4 +2 attention getter

Discussion

teju Jul 23, 2010:
Let's consider the register of the original. It doesn't say "trophy wife", a neologism that reflects the stereotype of the younger, more beautiful woman that a man shows off to others to demonstrate his success. In my opinion, you could translate your sentence "... and their photographs in the front and back covers use women as an ornament or a prize, more in keeping with the celebrity gossip media/with the tabloids than with the mainstream media.
Lauren DeAre (asker) Jul 23, 2010:
sex symbol I like the suggestions, but I'm not sure that they make up a stereotype that is recognized across the board.

Proposed translations

+2
4 mins

as a lure/an attraction/ a prize

Three options.

--------------------------------------------------
Note added at 5 mins (2010-07-20 20:42:38 GMT)
--------------------------------------------------

As an object works also, but I prefer the other three.
Peer comment(s):

agree Catherine Navarro
2 mins
Muchas gracias - teju :)
agree Lourdes Sanchez
1 day 1 hr
Gracias - teju :)
Something went wrong...
+2
9 mins

attention getter

You might want to vary the translation a bit if it is repeated many times. I think "attention-getter" especially fits with reclamo visual - a visual attention-getter : [PDF]
Visual Terror: Graffiti and Outdoor Advertising as Street Harassment
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
de L Rosewarne - Citado por 5 - Artículos relacionados
Most men are more visual than women technically speaking in nature, but .... that uses women's bodies and sexuality as the primary attention getter, this is ...... Broadcasting & Electronic Media. Sept, v47 i3 p435(20). Rundle, L. 2003. ...
www.adelaide.edu.au/apsa/docs_papers/Others/Rosewarne.pdf - Similares; [PDF]
Sex Appeal in Advertising has Negative Effects Shawna Robertson I ...
Formato de archivo: PDF/Adobe Acrobat - Vista rápida
A. Attention getter: It is practically inescapable to turn on the ... B. Women especially have image problems after viewing the media advertisements. ... Christina L. Scott address the effect of visual cultures whose morals are affected ...
www.mnstate.edu/cmst/cmst100/_Media/advertising.pdf

--------------------------------------------------
Note added at 1 hr (2010-07-20 21:46:43 GMT)
--------------------------------------------------

As I am wont to do, I left an essential word out of this entry. It should be "female attention getter".
Peer comment(s):

agree David Hollywood : like it and no need for the "female" IMO :)
3 hrs
Thanks David (especially for the note about "female" They use men this way too!).
agree argosys
11 hrs
Good morning and thanks, argosys.
Something went wrong...
+3
1 hr

eye candy

another option!
TV Commercials Exploit, Ridicule or Sideline Women
Newspapers and TV stations dedicate significant time and space to ... the mainstream media promote women as eye candy, valued for little more than their ...
www.now.org › National NOW Times › Spring 2003 - Cached - SimilarFindLaw's Writ - Colb: Makeup Requirements for Female Employees ...
11 Jan 2005 ... For women who do not want to look "feminine," or conform to the view of women as eye candy, such a requirement serves to put them in their ...
writ.news.findlaw.com/colb/20050111.html - Cached - SimilarPress clippings and Reader reviews
I find that the comic book industry treats women as eye-candy, not as human beings. I mean, come on! Not all women have boobs the size of basketballs and ...
www.cedarseed.com/malaak/clippings.html - CachedAttractive Girls! And Boring Tech Products
Companies hire attractive young women as eye candy to draw men to their exhibits to see a product demo or hear a sales pitch. The women serve as promotional ...
blogs.investors.com/.../1623-attractive-girls-and-boring-tech-products - Cached
Peer comment(s):

agree David Hollywood : like this one too :)
1 hr
many thanks David! ;-)
agree Evans (X) : nice option
9 hrs
many thanks Gilla! ;-)
agree argosys
9 hrs
many thanks! ;-)
Something went wrong...
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search