Glossary entry (derived from question below)
Spanish term or phrase:
respecto del uso de dos medios
English translation:
in comparison with/compared to the use of only two media
Added to glossary by
Edward Tully
Mar 24, 2011 11:25
13 yrs ago
1 viewer *
Spanish term
Spain
High quality translations
Native in: Spanish
Works in: English to Spanish, Spanish to English
respecto del uso de dos medios
Spanish to English
Marketing
Marketing
Publicidad
Se trata de estudiar la sinergia de 3 medios de comunicación en una campaña publicitaria. En este contexto:
"Sinergia 1.- La combinación de los tres medios en una campaña -Televisión + Print + OnLine- multiplicaba por 2.4 la eficacia y por 1.2 el recuerdo de la publicidad, respecto al uso de dos medios."
De momento lo entiendo así:
"Synergy 1.- The combination of all three media in a campaign -TV + Print + Online- multiplied by 2.4 effectiveness, and by 1.2 advertising recall over the use of only two media."
"Sinergia 1.- La combinación de los tres medios en una campaña -Televisión + Print + OnLine- multiplicaba por 2.4 la eficacia y por 1.2 el recuerdo de la publicidad, respecto al uso de dos medios."
De momento lo entiendo así:
"Synergy 1.- The combination of all three media in a campaign -TV + Print + Online- multiplied by 2.4 effectiveness, and by 1.2 advertising recall over the use of only two media."
Proposed translations
(English)
| 4 +2 | in comparison with/compared to the use of only two media |
Edward Tully
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Change log
Mar 25, 2011 16:21: Edward Tully Created KOG entry
Proposed translations
+2
7 mins
Edward Tully
Native in English
Works in field
Because your words matter
Native in: English (Variants: US, UK) 
Works in: Spanish to English
Related KudoZ points
:
215
Selected
in comparison with/compared to the use of only two media
one option!
Peer comment(s):
| agree |
FVS (X)
: seems fine. 'only' redundant. Rather basic question.
35 mins
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many thanks! ;-)
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| agree |
neilmac
: compared with. I hate "respecto a" when it means "compared with"...
4 hrs
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many thanks Neil! ;-)
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4 KudoZ points awarded for this answer.
Comment: "Muchas gracias."
Discussion