Glossary entry

Deutsch term or phrase:

klassisch und schnörkellos

Englisch translation:

classic and simple / classic, no-frills simplicity

Added to glossary by Nicole Schnell
Jul 18, 2006 22:45
17 yrs ago
3 viewers *
Deutsch term

klassisch und schnörkellos

Deutsch > Englisch Marketing Werbung/PR logo design
Aus der Beschreibung eines Logodesigns für eine Präsentation:

"Farblich abgesetzte Blautöne ergeben die geometrische Form des Buchstabens “K”. Das Logo bezieht seine Inspiration aus Grundrissen, Bauteilen, Systemverbindungen etc.
Die Typografie des Markennamens ist *klassisch und schnörkellos* unter dem Logo angeordnet. Das aus den Kleinbuchstaben entnommene “n” im ansonsten versal gehaltenen Schriftzug ist die einzige Individualisierung der Typo."

(Der Markenname ist in einer schlichten, serifenlosen Schrift gesetzt)

Wie kann "klassisch und schnörkellos" am Besten übersetzt werden?

Ganz herzlichen Dank im Voraus!

Proposed translations

+3
20 Min.
Selected

classic and simple

or even possibly: classically simple.

A simple, yet classic description, I think.
Peer comment(s):

agree Tom Funke : The lettering of the brand name is arranged with classic, no-frills simplicity under the logo.
2 Stunden
agree Ingeborg Gowans (X)
3 Stunden
agree seehand : or even puristic or reduced
14 Stunden
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4 KudoZ points awarded for this answer. Comment: "Thank you all! I ended up using Tom's suggestion."
33 Min.

in a traditional, simple design

würde ich vorschlagen, bin allerdings kein Muttersprachler
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1 Stunde

classic (o.ä.) and discreet

i.e. not fancy, loud, gaudy...
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1 Stunde

classic and without grotesques

"Simple" would work, but since this is about typography you might want to consider something more specific. Grotesques are technically a subset of sans-serifs but could be used as a synonym here.

serifs (more generally known as grotesques or antiques) and slab-serifs ...
keithtam.net/documents/slabserif.pdf

(Univers and Helvetica are both grotesques. ...
www.typography.com/catalog/gotham/features.html

The first sans serifs, sometimes referred to as grotesques or Gothics, were relatively monotone in character. They first appeared in an 1816 specimen book ...
http://www.historychannel.com/thcsearch/thc_resourcedetail.d...


Just another suggestion...



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Note added at 1 hr (2006-07-19 00:12:54 GMT)
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That first reference is actually bit misleading, so here's another one:

The grotesques where so named because the public were initially somewhat shocked by their relatively stark design. Grotesques are very bare in appearance due to the absence of serifs, and the simpler, cleaner designs. Because of their ``in your face'' appearance, grotesques are good for headlines.
pegasus.rutgers.edu/~elflord/font_howto/Font-HOWTO/html/Font-HOWTO/x87.html

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1 Stunde

classic and unembellished

File Format: PDF/Adobe Acrobat - View as HTML
Select an unembellished font such as Arial,. •. Avoid italics, bold and underlining,. •. Use keywords to identify skills and abilities the employer is ...
www.maryville.edu/academics/ careeredu/PDF/Resumes_%20Portfolios.pdf - Similar pages


TYPO-L Archives -- May 2000 (#600)fonts of all orientations beckoning, why not use a simple unembellished font for, say, running heads? OK, one can make a case for using that combination ...
https://listserv.heanet.ie/cgi-bin/ wa?A2=ind0005&L=typo-l&T=0&P=62566 - 14k -

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6 Stunden

classic and with clean lines

or instead of "clean/with clean lines" you could say "unfussy"
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