Glossary entry

Spanish term or phrase:

mirar dentro de casa

English translation:

look closer to home

Added to glossary by Charlotte Bower
Oct 24, 2019 09:48
4 yrs ago
4 viewers *
Spanish term

mirar dentro de casa

Spanish to English Marketing Advertising / Public Relations
En un texto sobre la superviviencia de las empresas, y las empresas centenarias:

Visión emprendedora:
En el origen, en ese Big Bang de donde todo proviene, las empresas centenarias ***miran dentro de casa***. Muchas han comenzado con una familia. Pero, sobre todo, con la ilusión, el sacrificio y la visión adelantada de un emprendedor. “Una figura fundadora que actúa como catalizador de la idea principal y desarrolla la estrategia de ventas”, relata Miguel Momobela, analista del bróker XTB.

Possible translation: Originally, in that Big Bang where everything comes from, centuries-old companies ***look inside the house***. Hay algo menos literal que suena mejor?

Gracias!

Discussion

neilmac Oct 25, 2019:
@Charlotte I don't see it that way. The subject is "las empresas centenarias" which tend to have started from a single family, or one family member (Mercadona or Lladró in Valencia are good examples in Spain). I think the notion is more like "keeping it in the family"…
Charlotte Bower (asker) Oct 24, 2019:
But I also wonder if it means they are turning their gaze to the people who live within their homes, due to the next sentence about the family. Perhaps considering family businesses which survive a long time?

Proposed translations

+3
2 hrs
Selected

look closer to home

I agree with Charlotte, this is about family members working in the business.
Peer comment(s):

agree Yvonne Gallagher
1 hr
Thanks, Yvonne.
agree neilmac : Nice option :-)
3 hrs
Thanks, Neil.
agree ormiston
9 hrs
Thanks, Ormiston.
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4 KudoZ points awarded for this answer. Comment: "Thank you Marian."
+2
8 mins

look inward

Una opción menos literal pero que creo que conlleva la misma idea.

Algunos ejemplos en inglés:
-Companies Looking to Boost Their Reputations Should Look Inward
-Why The Most Powerful First Step Is Always To Look Inward
- Your team has to look inward before it looks outward
- The next step in becoming a digital business: Look inward
- A Perfect Picture Of The Inward-Looking Organization
Note from asker:
Perfect, thank you Rebecca for your quick reply.
Peer comment(s):

agree neilmac : This'll do nicely IMHO :-)
1 hr
agree Christian [email protected]
15 hrs
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1 hr

are turning (their gaze) inward/s

A similar option to Rebecca's with a couple of possible tweaks.
Other options could be "going/looking/turning back to their roots/origins/beginnings..." etc.
Example sentence:

... with the company's original mission and principles, they turn their gaze inward...

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+2
1 hr

they drew their strength from within

(the companies) drew their strenght from within. They started as family-run businesses.

I think the meaning should not be taken literally because there is an omission - they "look inward" for something, the source of their success.
Note from asker:
Hi Sara, that's just what I was looking for. Thank you!
Peer comment(s):

agree philgoddard : Good point. Maybe, to continue the Big Bang idea, "energy" would be better than "strength".
1 hr
Many thanks, Phil. Yes, it´s a possibility :-)
agree Michele Fauble
5 hrs
Thank you, Michele :-)
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15 hrs

Look at one's own backyard

Although I liked the "looking inward" option, this is the first thing that came to mind.

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Note added at 15 hrs (2019-10-25 01:10:53 GMT)
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Taking the context into account, it would actually be "look at their own backyard".
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