Red Cross volunteers getting ready to deliver the mission.
Photo illustration by Juan Carlos Molina Padilla/American Red Cross

The American Red Cross Multicultural Communications team announces the launch of its innovative Translator Hub. This cutting-edge platform is designed to bridge the language gap and ensure effective communication with non-English speaking audiences. By utilizing a custom machine translation system complemented by rigorous human reviews, the hub offers accurate and culturally sensitive translations for all text and materials.

The Translator Hub is a significant milestone for the American Red Cross, reflecting its commitment to inclusivity and accessibility. Users within the organization can now translate a wide range of documents, ensuring vital information reaches diverse communities. Whether it’s press releases, social media content, or educational materials, the hub ensures these messages are understood by everyone, regardless of language barriers.

The key to the hub’s success is its dual approach to translation. Initially, a custom machine translation system generates a preliminary document. This is then meticulously reviewed by human translators to guarantee accuracy, contextual relevance and cultural appropriateness. This two-step process ensures that the final output is not only linguistically correct, but also resonates with the target audience.

Source: https://www.redcross.org/

Full article: https://www.redcross.org/about-us/news-and-events/news/2024/multicultural-communications-launches-red-cross-translator-hub.html