Glossary entry

English term or phrase:

Trouble Mode

French translation:

Mode d\'échec (de difficulté)

Added to glossary by Sandrine Nouvel
Aug 22, 2013 14:20
10 yrs ago
1 viewer *
English term

Trouble Mode

English to French Bus/Financial Business/Commerce (general) competencies for vertical
Under the competency "Make the close"

Understands the link between the Coach and probability of win. Understands that probability increases exponentially with 2 or more Coaches. Understands that Trouble Mode links to Timing for Priorities which reduces sales lead times and price sensitivity.

Proposed translations

24 mins
Selected

Mode d'échec (de difficulté)

http://www.marsdd.com/articles/buyer-response-modes/


Trouble
In Trouble mode, buyers perceive that the business is failing (i.e., it is losing customers, losing money, decreasing productivity) and understand that something must change
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4 KudoZ points awarded for this answer. Comment: "merci"
15 mins

mode problème

Si on est toujours dans les stratégies de vente

"The Second Response Mode: Trouble
This is not you who are in trouble. It is the Buyer who is. Nothing gets the attention more of a Buyer than when he/ she is in Trouble Mode. They are looking for some way to improve their problem, reversing misfortune or preventing a crisis. This Buyer wants to fix what is wrong – get things back to normal. They are not interested in the cheapest bid. Trouble takes precedence over all else- including Growth. But don’t confuse Trouble for Growth when the Buyer makes a statement like: “I need more right now!!”"
http://josephbmurphy.com/uploads/Strategic_Selling_Primer_an...
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5 hrs

mode urgence

un acheteur qui a un problème à résoudre de toute urgence
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