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  3. Transport / Transportation / Shipping

Argumentaire Commercial

English translation: commercial pitch

15:27 Oct 15, 2021
French to English translations [PRO]
Bus/Financial - Transport / Transportation / Shipping / EDI, e-Commerce
French term or phrase: Argumentaire Commercial
ESPAGNE. Again, this appears as the name/heading of a field in a Spanish string from billing software:

"El valor informado en el campo Argumentaire Commercial debe ocupar un máximo 250 caracteres"...

I've looked for examples of usage and the definition in French and found this:
"L'argumentaire commercial est le document remis aux vendeurs, ou conçu par eux, qui rassemble un ensemble d'arguments qu'ils peuvent utiliser lors d'un entretien de vente pour convaincre les prospects ou répondre à leurs critiques"

In plain English, I'd call that a sales pitch, but perhaps there is a better, more formal expression?
neilmac
Spain
Local time: 19:31
English translation:commercial pitch
Explanation:
a speech or act that attempts to persuade someone to buy or do something:

The man in the shop gave me his (sales) pitch about quality and reliability.
She made a pitch for the job but she didn't get it.
[ + to infinitive ] The city made a pitch to stage the Olympics.

Source: Cambridge Dictionary

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Note added at 4 hrs (2021-10-15 20:06:42 GMT)
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Erratum: Sales instead of Commercial
Selected response from:

Francois Boye
United States
Local time: 13:31
Grading comment
Thanks to everyone for the help and comments :-)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2commercial pitch
Francois Boye
4 +1Selling Points
Conor McAuley
4a business case
Lisa Rosengard
3Sales script
Nick Pell


Discussion entries: 3





  

Answers


31 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Sales script


Explanation:
Not having the context, I put a medium to my confidence. The sales script is used normally by telemarketers.
A sales script is a written dialogue guide used by inside sales representatives to talk to clients over the phone or via voicemail. A sales script could be a detailed word for word script or a list of key talking points and common responses. Sales scripts can help nervous sales reps know what to say when they get flustered and/or respond to tough questions from clients.


    https://www.indeed.com/career-advice/career-development/how-to-write-a-sales-script
Nick Pell
Italy
Local time: 19:31
Works in field
Native speaker of: Native in ItalianItalian
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
commercial pitch


Explanation:
a speech or act that attempts to persuade someone to buy or do something:

The man in the shop gave me his (sales) pitch about quality and reliability.
She made a pitch for the job but she didn't get it.
[ + to infinitive ] The city made a pitch to stage the Olympics.

Source: Cambridge Dictionary

--------------------------------------------------
Note added at 4 hrs (2021-10-15 20:06:42 GMT)
--------------------------------------------------

Erratum: Sales instead of Commercial

Francois Boye
United States
Local time: 13:31
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Grading comment
Thanks to everyone for the help and comments :-)

Peer comments on this answer (and responses from the answerer)
agree  Adrian MM.: sales pitch, as in the discussion entry.
1 hr
  -> Thanks!
agree  AllegroTrans: sales pitch
5 days
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2 days 19 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Selling Points


Explanation:
argument commercial > selling point

(Source: Harrap's Marketing Dictionary.)


I would imagine in shipping, perhaps you're not pitching in the normal sense, but more replying to sticking-points, so in other words using selling points to convince your sales prospect.

So the name of the document would be "Selling Points", with initial capitals.

Conor McAuley
France
Local time: 19:31
Native speaker of: English
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
agree  philgoddard
1 day 9 hrs
  -> Thanks Phil!
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3 days 2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
a business case


Explanation:
It could also be a commercial leaflet or a business presentation.

Lisa Rosengard
United Kingdom
Local time: 18:31
Native speaker of: English
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