Oct 15, 2021 15:27
2 yrs ago
32 viewers *
French term
Argumentaire Commercial
French to English
Bus/Financial
Transport / Transportation / Shipping
EDI, e-Commerce
ESPAGNE. Again, this appears as the name/heading of a field in a Spanish string from billing software:
"El valor informado en el campo Argumentaire Commercial debe ocupar un máximo 250 caracteres"...
I've looked for examples of usage and the definition in French and found this:
"L'argumentaire commercial est le document remis aux vendeurs, ou conçu par eux, qui rassemble un ensemble d'arguments qu'ils peuvent utiliser lors d'un entretien de vente pour convaincre les prospects ou répondre à leurs critiques"
In plain English, I'd call that a sales pitch, but perhaps there is a better, more formal expression?
"El valor informado en el campo Argumentaire Commercial debe ocupar un máximo 250 caracteres"...
I've looked for examples of usage and the definition in French and found this:
"L'argumentaire commercial est le document remis aux vendeurs, ou conçu par eux, qui rassemble un ensemble d'arguments qu'ils peuvent utiliser lors d'un entretien de vente pour convaincre les prospects ou répondre à leurs critiques"
In plain English, I'd call that a sales pitch, but perhaps there is a better, more formal expression?
Proposed translations
(English)
| 4 +2 | commercial pitch |
Francois Boye
|
| 4 +1 | Selling Points |
Conor McAuley
|
| 4 | a business case |
Lisa Rosengard
|
| 3 | Sales script |
Nick Pell
|
Proposed translations
+2
1 hr
Francois Boye
United States
United States
Native in French
United States
An economic geek with social skills
Native in: French 
Works in: English to French, French to English, Spanish to English, and 1 more.
Related KudoZ points
:
8
Selected
commercial pitch
a speech or act that attempts to persuade someone to buy or do something:
The man in the shop gave me his (sales) pitch about quality and reliability.
She made a pitch for the job but she didn't get it.
[ + to infinitive ] The city made a pitch to stage the Olympics.
Source: Cambridge Dictionary
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Note added at 4 hrs (2021-10-15 20:06:42 GMT)
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Erratum: Sales instead of Commercial
The man in the shop gave me his (sales) pitch about quality and reliability.
She made a pitch for the job but she didn't get it.
[ + to infinitive ] The city made a pitch to stage the Olympics.
Source: Cambridge Dictionary
--------------------------------------------------
Note added at 4 hrs (2021-10-15 20:06:42 GMT)
--------------------------------------------------
Erratum: Sales instead of Commercial
Peer comment(s):
| agree |
Adrian MM.
: sales pitch, as in the discussion entry.
1 hr
|
|
Thanks!
|
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| agree |
AllegroTrans
: sales pitch
5 days
|
4 KudoZ points awarded for this answer.
Comment: "Thanks to everyone for the help and comments :-)"
31 mins
Sales script
Not having the context, I put a medium to my confidence. The sales script is used normally by telemarketers.
A sales script is a written dialogue guide used by inside sales representatives to talk to clients over the phone or via voicemail. A sales script could be a detailed word for word script or a list of key talking points and common responses. Sales scripts can help nervous sales reps know what to say when they get flustered and/or respond to tough questions from clients.
A sales script is a written dialogue guide used by inside sales representatives to talk to clients over the phone or via voicemail. A sales script could be a detailed word for word script or a list of key talking points and common responses. Sales scripts can help nervous sales reps know what to say when they get flustered and/or respond to tough questions from clients.
+1
2 days 19 hrs
Conor McAuley
France
France
Native in English
France
Excellence, Expertise & Experience
Native in: English (Variants: Irish, British, Wales / Welsh, UK, Scottish)
Works in: French to English, English
Related KudoZ points
:
28
Selling Points
argument commercial > selling point
(Source: Harrap's Marketing Dictionary.)
I would imagine in shipping, perhaps you're not pitching in the normal sense, but more replying to sticking-points, so in other words using selling points to convince your sales prospect.
So the name of the document would be "Selling Points", with initial capitals.
(Source: Harrap's Marketing Dictionary.)
I would imagine in shipping, perhaps you're not pitching in the normal sense, but more replying to sticking-points, so in other words using selling points to convince your sales prospect.
So the name of the document would be "Selling Points", with initial capitals.
3 days 2 hrs
Lisa Rosengard
United Kingdom
United Kingdom
Native in English
United Kingdom
experienced and well qualified linguist
Native in: English (Variant: UK)
Works in: Spanish to English, English, Spanish, and 3 more.
a business case
It could also be a commercial leaflet or a business presentation.
Discussion