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loss leader

French translation: produit d'appel

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00:55 Jun 25, 2021
English to French translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general)
English term or phrase: loss leader
Definition from TapRun.com:
A good sold at a price below the current market cost. This pricing is often used to lure shoppers into a store so that they are more likely to buy the vendor's other products.

Example sentence(s):
  • Some retailers place loss leaders at the back of their stores so consumers will have to walk by other, more expensive products to get to them. Investopedia
  • Though loss leader pricing is a good strategy towards building traffic to a store you would need to ensure you are actually generating an incremental profit, rather than a substantial loss. Small Business Trends
  • Gaming consoles are strategically priced as loss leaders to encourage the purchase of video games, a complementary good to the console. When customers purchase the higher margin games that frequently follow the console, a gaming company can start to recoup some of the losses they bore initially. smile.io
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


This question is closed

French translation:produit d'appel
Definition:
Un produit d'appel est un produit mis en avant dans les campagnes marketing, proposé à un prix relativement bas pour attirer les consommateurs en point de vente. Cette technique permet de convertir un maximum de prospects en clients susceptibles d'acheter non seulement le loss leader, mais également d'autres produits de la marque ou de l'enseigne.
Selected response from:

Renvi Ulrich
Cameroon
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
3 +2produit d'appel
Renvi Ulrich


  

Translations offered


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
produit d'appel


Definition from Hubspot:
Un produit d'appel est un produit mis en avant dans les campagnes marketing, proposé à un prix relativement bas pour attirer les consommateurs en point de vente. Cette technique permet de convertir un maximum de prospects en clients susceptibles d'acheter non seulement le loss leader, mais également d'autres produits de la marque ou de l'enseigne.

Example sentence(s):
  • Le produit d'appel a pour objectif d'amener les consommateurs à se rendre dans les points de vente. - Hubspot  
Renvi Ulrich
Cameroon
Local time: 19:57
Native speaker of: Native in FrenchFrench
PRO pts in category: 24

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Robert Morin: Exactement.
8 hrs
Yes  Germaine: https://www.btb.termiumplus.gc.ca
12 hrs
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