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  3. Business/Commerce (general)

double sens de lecture

English translation: bidirectional format with two front covers

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:double sens de lecture
English translation:bidirectional format with two front covers
Entered by: Sheila Wilson

11:52 Feb 17, 2020
French to English translations [PRO]
Marketing - Business/Commerce (general) / Trade fair catalogue
French term or phrase: double sens de lecture
This is a trade fair catalogue. In previous years, it's been split into two sections as the fair covers several related sectors that can be split into two more-or-less distinct sections.
So, for one section of the fair, you used to read the catalogue in the normal way, from front to back. Then you flipped the catalogue over and the last page became a first page and you started reading about the other section of the fair.
I hope that's clear. How would we express it in English rather more succinctly?

Here's the sentence:
En 2020, le catalogue franchira un palier important en abandonnant son double sens de lecture pour rassembler tous les exposants d’un seul et même côté.
Sheila Wilson
Spain
Local time: 23:37
bidirectional presentation
Explanation:
Just a thought — seems to succinctly sum up the idea, which after all isn't terribly important, as it's something they're now not doing!
Selected response from:

Tony M
France
Local time: 00:37
Grading comment
Thanks, Tony. I expanded on it a bit but this was useful input
4 KudoZ points were awarded for this answer



Summary of answers provided
4Flip-over catalog
CHRISTOPHE DESBOIS-FARLAY
1 +1bidirectional presentation
Tony M
3 -3back-to-front reading
Ana Vozone


Discussion entries: 6





  

Answers


10 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -3
back-to-front reading


Explanation:
... the catalog(ue) will no longer feature the back-to-front reading section

https://www.google.com/search?sxsrf=ACYBGNR_Rrnc9P0dWdQ2qSUS...

Ana Vozone
Local time: 23:37
Specializes in field
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 28

Peer comments on this answer (and responses from the answerer)
disagree  Tony M: That just sound like 'backwards' reading; it misses out the double aspect.
3 mins
  -> The word "section" implies that there is another section... in my very humble opinion.
disagree  B D Finch: Something back-to-front is wrong; this isn't.
1 hr
disagree  AllegroTrans: Whichever of the two parts of the book you read, it proceeds from front to back (or effectively middle somewhere), so this is wrong
13 hrs
Login to enter a peer comment (or grade)

15 mins   confidence: Answerer confidence 1/5Answerer confidence 1/5 peer agreement (net): +1
bidirectional presentation


Explanation:
Just a thought — seems to succinctly sum up the idea, which after all isn't terribly important, as it's something they're now not doing!

Tony M
France
Local time: 00:37
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 571
Grading comment
Thanks, Tony. I expanded on it a bit but this was useful input
Notes to answerer
Asker: It really needn't have been mentioned, but it has been, so it's important to me that I translate it well, that's all :) .


Peer comments on this answer (and responses from the answerer)
agree  rokotas
1 hr
  -> Thanks, rokotas!
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1 day 6 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Flip-over catalog


Explanation:
I think this description - which you are giving yourself by the way ! -
is rather self-explanatory.
So I would go for 'flip-over' catalog.

CHRISTOPHE DESBOIS-FARLAY
France
Local time: 00:37
Specializes in field
Native speaker of: French

Peer comments on this answer (and responses from the answerer)
neutral  AllegroTrans: This doesn't tell me anything and European English is "catalogue"
6 days
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