of "Easy does it" I had this in mind:
la simplicité, ça marche! / la solution est dans la simplicité / faire simple est la solution
easy does it = doing things the easy way gets results
a variation on KISS [Keep It Simple, Stupid!]
or of a more elaborate version:
https://en.wikipedia.org/wiki/Occam's_razorIOW
I nearly walked straight into the trap of the "obvious meaning"!
Post festum, clues in the ST become "evident":
"To do that, insights about the customer journey are essential. Because what, when and where are they looking for?"
Sounds more like a thorough/methodical approach than "just do it the easy way"...
You could say that avoiding the trap of the apparently obvious meaning of "easy does it" is a case of / a proof of "Easy does it"!
