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codificación mental

English translation: mental classification

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Spanish term or phrase:codificación mental
English translation:mental classification
Entered by: Robert Mavros

13:57 Jun 3, 2014
Spanish to English translations [PRO]
Social Sciences - Psychology / marketing
Spanish term or phrase: codificación mental
Hi,

I'd appreciate your help with this term.

Context is the assessment of products by customers.

"El precio percibido representa la codificación mental del precio, generalmente como caro o barato".

Thanks,

Robert
Robert Mavros
Spain
Local time: 16:19
mental classification
Explanation:
One option!
Selected response from:

Edward Tully
Local time: 17:19
Grading comment
Thanks :)
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +4mental classification
Edward Tully
5mental reasoning/justification
Chris Maddux
3 +1a mental encoding / codification
DLyons
3the mental coding of the price
JM González


Discussion entries: 1





  

Answers


4 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
a mental encoding / codification


Explanation:
Reducing a more complex representation by a simpler one.

DLyons
Ireland
Local time: 16:19
Native speaker of: English
PRO pts in category: 4
Notes to answerer
Asker: Thanks :)


Peer comments on this answer (and responses from the answerer)
agree  Cinnamon Nolan: I'd go with "mental representation".
59 mins
  -> Thanks Cinnamon. Yes, it only occurred to me after posting.
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4 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
mental classification


Explanation:
One option!

Edward Tully
Local time: 17:19
Native speaker of: Native in EnglishEnglish
PRO pts in category: 78
Grading comment
Thanks :)
Notes to answerer
Asker: Thanks :)


Peer comments on this answer (and responses from the answerer)
agree  Karen Vincent-Jones (X)
8 mins
  -> Many thanks! ;-)
agree  franglish
1 hr
  -> many thanks! ;-)
agree  David Brown: sounds good to me, cheap" and "expensive"doesn't need much coding or representation
3 hrs
  -> Many thanks David! ;-)
agree  Sian Cooper
6 hrs
  -> Many thanks Sian! ;-)
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7 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
the mental coding of the price


Explanation:
refers to mental accounting

JM González
United States
Local time: 08:19
Native speaker of: Native in SpanishSpanish, Native in EnglishEnglish
Notes to answerer
Asker: Thanks :)

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18 hrs   confidence: Answerer confidence 5/5
mental reasoning/justification


Explanation:
In my mind, I take into account the mental reasoning of why something is cheap or expensive, the justification of the items being expensive or cheap is my own thoughts on the matter.

Chris Maddux
United States
Local time: 08:19
Native speaker of: English
Notes to answerer
Asker: Thanks :)

Login to enter a peer comment (or grade)



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