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contrarrestar el efecto negativo

English translation: counteract the negative effect

11:44 Jun 29, 2011
Spanish to English translations [PRO]
Marketing - Advertising / Public Relations / Estudios de mercado.
Spanish term or phrase: contrarrestar el efecto negativo
Se trata de publicidad de bebidas refrescantes. En este contexto:

"La publicidad (TV, Print y Online) aporta ventas extras en el corto plazo y ayuda a contrarrestar el efecto negativo de la publicidad de la competencia."

Provisionalmente interpreto:

"Advertising (TV, Print and Online) provides extra sales in the short term and helps counter the negative effect of advertising by the competition."
Eugenio Llorente
Spain
Local time: 01:42
English translation:counteract the negative effect
Explanation:
or counter as you have put
Selected response from:

SLG
Local time: 01:42
Grading comment
Muchas gracias. Rádido y acertado.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +2counteract the negative effect
SLG
4 +2counteract the negative impact
Michael Powers (PhD)
4counter the negative effect
Yvonne Gallagher


Discussion entries: 6





  

Answers


1 min   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
counteract the negative effect


Explanation:
or counter as you have put

SLG
Local time: 01:42
Native speaker of: English
PRO pts in category: 4
Grading comment
Muchas gracias. Rádido y acertado.

Peer comments on this answer (and responses from the answerer)
agree  FVS (X): Although counter would do fine, on balance I prefer counteracts.
1 hr
  -> Thanks FVS : ) yes I quite agree either would do
agree  Terri L. Myers: Counteract is more commonly used American English in this type of situation
4 hrs
  -> Thanks Terri
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2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +2
counteract the negative impact


Explanation:
counteract the negative impact of the competitions's advertising

Mike

Michael Powers (PhD)
United States
Local time: 19:42
Native speaker of: English
PRO pts in category: 68

Peer comments on this answer (and responses from the answerer)
agree  anademahomar: I agree, after all, impact is what you´re looking for in an ad campaign
5 hrs
  -> Thank you, anademahomar - Mike
agree  Lourdes Zalcik: It sounds more natural to me.
11 hrs
  -> Thank you, Lourdes - Mike
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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
counter the negative effect


Explanation:
just posting this for glossary (see discussion)

Yvonne Gallagher
Ireland
Local time: 00:42
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 8
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