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Streufolder

English translation: mass mailing brochure

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
German term or phrase:Streufolder
English translation:mass mailing brochure
Entered by: ArnoTranslat (X)

17:53 May 6, 2009
German to English translations [PRO]
Marketing - Advertising / Public Relations
German term or phrase: Streufolder
This is in a list of different marketing strategies. I've encountered the term before, but don't remember how it is translated.

As far as I understand it, different sales brochures are sent randomly to households. Anyone have a suggestion?
RegineMac
United States
Local time: 12:22
mass mailing pamphlet (or brochure)
Explanation:
Streu = scatter. In ad terms, that's mass mailing. Your marketing strategy may direct into a different direction than mass mailing. It could be a take one at POS or some other way of untargeted distribution.
Folder = folder or pamphlet or brochure (not a flyer)
Selected response from:

ArnoTranslat (X)
United States
Local time: 13:22
Grading comment
Thanks again, Arno. You helped me big time today! I like mass mailing brochures.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1mass mailing pamphlet (or brochure)
ArnoTranslat (X)
4 -1pamphlet distribution
swisstell
3Distribution file
Kphred


  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
pamphlet distribution


Explanation:
random distribution by pamphlet

swisstell
Italy
Local time: 21:22
Works in field
Native speaker of: German
PRO pts in category: 54
Notes to answerer
Asker: Maybe randomly distributed pamphlets would work... Unless there is a good solid marketing term for it.


Peer comments on this answer (and responses from the answerer)
disagree  ArnoTranslat (X): p.d. describes a way a pamphlet is distributed. I think the asker needs a term for the advertising piece itself.
22 mins
  -> I love disagrees from sources who do not offer anything more concrete and constructive to their "I think". Does this help the asker making a choice?
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48 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Distribution file


Explanation:
without more context, this is difficult to nail down, but I think that the term refers to the file (or folder) which deals with the distribution of those pamphlets.

Kphred
Local time: 13:22
Specializes in field
Native speaker of: English
PRO pts in category: 8
Notes to answerer
Asker: This is not a file on the computer. They are brochures or pamphlets. That I know for sure. I believe they are randomly distributes, which is how I interpret the "Streu".

Asker: "distributed" of course (typo)

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2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
mass mailing pamphlet (or brochure)


Explanation:
Streu = scatter. In ad terms, that's mass mailing. Your marketing strategy may direct into a different direction than mass mailing. It could be a take one at POS or some other way of untargeted distribution.
Folder = folder or pamphlet or brochure (not a flyer)

ArnoTranslat (X)
United States
Local time: 13:22
Specializes in field
Native speaker of: Native in GermanGerman
PRO pts in category: 16
Grading comment
Thanks again, Arno. You helped me big time today! I like mass mailing brochures.

Peer comments on this answer (and responses from the answerer)
agree  Kim Metzger
8 mins
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