Glossary entry (derived from question below)
angielski term or phrase:
promotional collateral
polski translation:
materiał promocyjny do wsparcia sprzedaży
Added to glossary by
Frank Szmulowicz, Ph. D.
Jun 30, 2016 15:11
7 yrs ago
2 viewers *
angielski term
promotional collateral
angielski > polski
Marketing
Inne
The campaign coordinator can either draw on the marketing department
for promotional collateral or commission collateral from third parties (marketing
departments are often better at general marketing communications
than they are at campaign-related collateral).
for promotional collateral or commission collateral from third parties (marketing
departments are often better at general marketing communications
than they are at campaign-related collateral).
Proposed translations
(polski)
3 +1 | materiał promocyjny do wsparcia sprzedaży | Frank Szmulowicz, Ph. D. |
Change log
Jul 2, 2016 02:21: Frank Szmulowicz, Ph. D. Created KOG entry
Proposed translations
+1
2 godz.
Selected
materiał promocyjny do wsparcia sprzedaży
opisowa definicja
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Note added at 8 hrs (2016-06-30 23:26:27 GMT)
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In marketing and sales, marketing collateral is sometimes[further explanation needed] considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.
https://en.wikipedia.org/wiki/Marketing_collateral
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Note added at 8 hrs (2016-06-30 23:26:27 GMT)
--------------------------------------------------
In marketing and sales, marketing collateral is sometimes[further explanation needed] considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.
https://en.wikipedia.org/wiki/Marketing_collateral
4 KudoZ points awarded for this answer.
Comment: "pierwszy raz spotykam się ze słowem collateral w tym znaczeniu. Wielkie dziękuję "
Discussion
wsparcie promocyjne/w zakresie promocji