Glossary entry

angielski term or phrase:

promotional collateral

polski translation:

materiał promocyjny do wsparcia sprzedaży

Added to glossary by Frank Szmulowicz, Ph. D.
Jun 30, 2016 15:11
7 yrs ago
2 viewers *
angielski term

promotional collateral

angielski > polski Marketing Inne
The campaign coordinator can either draw on the marketing department
for promotional collateral or commission collateral from third parties (marketing
departments are often better at general marketing communications
than they are at campaign-related collateral).
Change log

Jul 2, 2016 02:21: Frank Szmulowicz, Ph. D. Created KOG entry

Discussion

mike23 Jul 1, 2016:
materiały promocyjne (marketingowe)
wsparcie promocyjne/w zakresie promocji

Proposed translations

+1
  2 godz.
Selected

materiał promocyjny do wsparcia sprzedaży

opisowa definicja

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Note added at 8 hrs (2016-06-30 23:26:27 GMT)
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In marketing and sales, marketing collateral is sometimes[further explanation needed] considered the collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.[1] The brand of the company usually presents itself by way of its collateral to enhance its brand through a consistent message and other media, and must use a balance of information, promotional content, and entertainment.
https://en.wikipedia.org/wiki/Marketing_collateral
Peer comment(s):

agree mike23
  6 godz.
No to wspieramy się. Dziękuję Michale.
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "pierwszy raz spotykam się ze słowem collateral w tym znaczeniu. Wielkie dziękuję "
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