case card

French translation: affichette d\'étagère

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

English term or phrase:	case card
French translation:	affichette d\'étagère
Entered by:	B. Bruzon

13:47 Jan 10, 2014

English to French translations [PRO]
Marketing - Wine / Oenology / Viticulture

English term or phrase: case card

Bonjour,

Je recherche la traduction du terme "case card" définit comme suit en anglais :
"An advertising display above a case used to display products, as in a display rack at the end of an aisle in a retail store. Case cards can be designed to showcase special offers, desirable product characteristics, themed marketing campaigns, or other information designed to attract the attention of potential customers"

Merci à l'avance pour votre aide !

B. Bruzon KudoZ activity Questions: 276 (1 open) (3 without valid answers) (22 closed without grading) Answers: 68
Local time: 08:11

affichette d'étagère

Explanation:
"Case card" est synonyme pour "shelf talker".

Selected response from:

Gayle Wallimann
Local time: 08:11

Grading comment

Merci !
4 KudoZ points were awarded for this answer

Summary of answers provided

4 +2

affichette d'étagère

Gayle Wallimann

affiche/tte de PLV

patrickfor

4 -1

Tête de gondole

Bridget Jean

Discussion entries: 1

Answers

16 mins confidence:

peer agreement (net): -1

Tête de gondole

Explanation:
Ayant travaillé dans un supermarché lorsque j'étais étudiante, c'est le terme qui était employé pour y exposer les produits en promotion

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Note added at 17 mins (2014-01-10 14:04:42 GMT)
--------------------------------------------------

"Extrémité des meubles présentoirs en magasin qui ont un intérêt pour les promotions en raison de l’importance du trafic à proximité. Les producteurs louent les TG aux distributeurs pour leurs opérations promotionnelles".

Reference: http://www.mercator-publicitor.fr/lexique-marketing-definiti...

Bridget Jean
United Kingdom
Local time: 07:11
Works in field
Native speaker of: French

29 mins confidence:

peer agreement (net): +2

affichette d'étagère

Explanation:
"Case card" est synonyme pour "shelf talker".

Reference: http://www.linguee.com/english-french/translation/shelf+talk...

Gayle Wallimann
Local time: 08:11
Works in field
Native speaker of:

English
PRO pts in category: 4

Grading comment

Merci !

22 hrs confidence:

affiche/tte de PLV

Explanation:
dès qu'on parle d'autre chose que de prix les commerciaux utilisent le terme générique de PLV.
Le concept m'a l'air quand même assez flou sur la forme...
http://www.big-images.com/blog/case-studies/02/2009/case-car...

patrickfor
France
Local time: 08:11
Native speaker of:

French

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case card

French translation: affichette d\'étagère

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