product branding
French translation: Identité de marque (d'un produit)
| 12:54 May 29, 2009 |
| English to French translations [PRO] Marketing - Marketing / Market Research | |||||||
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|  Selected response from: Josée Desbiens Canada Local time: 21:46 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 +1 | développement de l'image de marque |
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| 3 | Identité de marque (d'un produit) |
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| 3 | promotion de la marque des produits |
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| Summary of reference entries provided | |||
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| Archives |
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| branding individual/family |
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Answers
10 mins confidence: 
peer agreement (net): +1
peer agreement (net): +1développement de l'image de marque Explanation: Branding doesn't seem to have an equivalent simple expression in French. That's the closest I could find. |
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1 hr confidence:
Identité de marque (d'un produit) Explanation: À mon humble avis... Reference: http://www.torlys.com/AboutTORLYS/Brand/tabid/409/language/f... |
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Grading comment
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7 hrs confidence:
promotion de la marque des produits Explanation: ou "promotion de la marque de leurs produits" --> "Observations du Comité Paritaire Document publicitaire faisant *la promotion de la marque des produits « Colgate »*. Le Comité ne recommande pas l'utilisation de ce document dans un cadre pédagogique." http://www.conso.net/page/bases.6_education.1_la_pedagothequ... --> La dénomination sociale d’une entreprise peut figurer sur une carte de crédit d’affaires. Il s’agit alors d’une carte exclusive contribuant aux efforts de promotion de la marque. http://www.visa.ca/pme/businesstools/visa-et-votre-entrepris... --> "Une partie importante de cette journée a été consacrée aux efforts de promotion de la marque : campagne de publicité avec un nouveau film TV, campagnes de presse et aussi reportages à la télévision. " http://www.observatoiredelafranchise.fr/communiques-any-d-av... |
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Reference comments
15 mins |
| Reference: Archives Reference information: http://www.proz.com/kudoz/english_to_french/computers:_hardw... |
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20 mins |
| Reference: branding individual/family Reference information: Marketing Power (American Marketing Association) http://www.marketingpower.com/_layouts/Dictionary.aspx?dLett... branding, individual = Using separate brands for each product, without a family brand to tie them to other brands of that firm. Individual brands are used when the products are different physically, are of different quality levels, are targeted for different users or uses, or vary in some other way that might cause confusion or loss of sales if brought together under a family brand umbrella. branding, line family = Using a family brand to cover only some of a firm's products. It contrasts with those cases where the term family brand is used only to designate the firm's entire product line. A little more context would certainly help! |
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