Corner

English translation: concession (stand)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

French term or phrase:	Corner
English translation:	concession (stand)
Entered by:	looby

08:09 Oct 11, 2008

French to English translations [PRO]
Retail /

French term or phrase: Corner

I'm trying to translate the word "corner" ie when a brand has a retail outlet within a department store rather than having its own shop. My client has suggested "Niche" but I can't find any examples of this being used in English. Has anyone come across this before?
Thanks.

looby KudoZ activity Questions: 28 (none open) Answers: 5 France
Local time: 15:02

concession stand

Explanation:
is the only thing I can think of

Selected response from:

canaria
United Kingdom
Local time: 14:02

Grading comment

4 KudoZ points were awarded for this answer

Summary of answers provided

5 +1

Corner

Gayle Wallimann

brand display area

sueaberwoman

concession stand

canaria

Summary of reference entries provided

Génèse d’un corner éco-conçu

mohanv

Discussion entries: 3

Answers

1 hr confidence:

concession stand

Explanation:
is the only thing I can think of

canaria
United Kingdom
Local time: 14:02
Native speaker of: English
PRO pts in category: 4

Notes to answerer

Asker: Yes that's the term I was looking for, thanks!

1 hr confidence:

brand display area

Explanation:
A suggestion.
There may be other, trendier terms for "corner" as used here.

[PDF]
Does In-Store Marketing Work? Effects of the Number and Position ...
Format de fichier: PDF/Adobe Acrobat
out-of-store factors on consumer attention to and evaluation of brands ..... increasing the size of the brand display area. Pieters and Warlop (1999) showed ...
faculty.insead.edu/chandon/personal_page/Documents/WP-Does%20in-store%20marketing%20work%20WP%202008-51.pdf - Pages similaires

A more general term:
In-store boutique

Louis Vuitton Store Locations
- [ Traduire cette page ]
Note: In Beverly Hills, there's also a Louis Vuitton in-store boutique at the Saks 5th Avenue Department Store, address 9600 Wilshire Blvd, Los Angeles, ...
www.family-vacation-getaways-at-los-angeles-theme-parks.com... - 34k - En cache - Pages similaires

Thanks to mohan venkatraman for the helpful link.

sueaberwoman
Local time: 15:02
Native speaker of:

English,

French

5 hrs confidence:

peer agreement (net): +1

Corner

Explanation:
Corner is the term generally used in department stores.
That is why they took the term from English.

Reference: http://www.fashionfromspain.com/icex/cda/controller/pageGen/...

Gayle Wallimann
Local time: 15:02
Works in field
Native speaker of:

English
PRO pts in category: 12

Reference comments

31 mins peer agreement (net): +1

Reference: Génèse d’un corner éco-conçu

Reference information:
Génèse d’un corner éco-conçu

Le corner est un élément emblématique pour une marque car il inscrit son identité dans le paysage. La méthodologie se construit pas à pas et intègre de nouveaux paramètres. Par Les Sens intègre dans sa réflexion sur le point de vente le tryptique du développement durable, sociétal, économique et environnemental. L’objectif est d’optimiser tous les éléments qui composent un corner, de trouver une meilleure adéquation entre les fonctions, l’esthétisme et la protection de l’environnement, tout en répondant aux problématiques de l’entreprise : ici une entreprise de prêt-à-porter qui souhaite avoir 2 ans d’avance, renouveler son image, occuper une place de leader et remplacer en 6 mois plus de 50 corners. Un projet qui permet de sensibiliser une société à cette dimension nouvelle du design tout en conservant un caractère résolument contemporain.

La phase de réflexion est essentielle parce qu’elle permet de mesurer les performances des produits et de limiter l’impact sur l’environnement à l’aide de l’étude du cycle de vie tout en proposant le maximum de possibilités architecturales.

L’éco-conception n’est plus envisagée comme une contrainte mais comme un moyen de dynamiser un concept. Se poser les bonnes questions et trouver les bonnes réponses, ce n’est pas parce qu’un matériau est naturel qu’il est irréprochable, seule l’étude du cycle de vie peut être une référence.

Identifier les matières, les technologies, comment les utiliser, comment les mettre en œuvre, tout en tenant compte des besoins identifiés. L’éco-conception permet également de contrôler les coûts parce que le maître mot de la démarche est d’optimiser toutes les ressources.
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.......

Reference: http://www.parlessens.com/Presse_PLS/Presse_HTML/06_07_PRESS...

mohanv
India
Native speaker of:

Tamil

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English translation: concession (stand)

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