GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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14:12 Jul 30, 2002 |
Russian to English translations [PRO] Art/Literary | |||||||
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| Selected response from: Olga Simon Hungary Local time: 11:08 | ||||||
Grading comment
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Summary of answers provided | ||||
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5 +3 | 25th shot effect |
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3 +4 | subliminal advertising |
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4 +1 | effect of 25th frame |
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5 | Since the use of the so-called "25-th frame" is out of the question, the remaining 24 frames |
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Discussion entries: 2 | |
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25th shot effect Explanation: The question is about so-called 25th shot effect. As well known, human eye does not notice the turn from one shot to another in a film or in a TV programme, if 24 shots replace each other within one second. The 25th shot cannot be caught, though it possesses a powerful suggestive effect. Using it is strictly forbidden in Russia with the Law about Mass Media and with the Law about Advertising. The 25th-shot effect seems to have been widely spread in Russian TV. It is mainly used in commercial reels. Invisible insets were found also in foreign production. That was a new device invented in Institute of Television and Radio by the order of the Press Ministry, which allowed to the Ministry of Anti-Monopoly Politics to make the statement. The device is called “experimental detector of hidden insets” (ODSV-1). At the moment, some tests are being carried out. The idea of 25th-shot effect appeared about 40 years ago. A.Hamburg in his work The Secret of 25-th shot in details tells about it: -------------------------------------------------- Note added at 2002-07-30 14:47:01 (GMT) -------------------------------------------------- \"The question is about so-called 25th shot effect. As well known, human eye does not notice the turn from one shot to another in a film or in a TV programme, if 24 shots replace each other within one second. The 25th shot cannot be caught, though it possesses a powerful suggestive effect. Using it is strictly forbidden in Russia with the Law about Mass Media and with the Law about Advertising.\" www. drmenlo.com/nwd -------------------------------------------------- Note added at 2002-07-30 14:49:53 (GMT) -------------------------------------------------- Извините за повторение одной и той же статби, не ту кнопочку нажала. Вот что я хотела предложить: Pravda.RU: Published in Pravda - Indexed on Jun 29, 2002 2002.06.28/12:30 THE COCA-COLA INVENTION SUCCESSFULLY USED: SOME RUSSIAN TV CHANNELS CODE THEIR VIEWERS WITH 25TH SHOT Russian Ministry on Anti-Monopoly Politics has learned that some Russian TV channels use methods of hidden influence upon psychics of the viewers. The ministry promises to present proves of television using insets into TV programmes, which influence human subconsciousness, in the nearest future. Now, the ministry needs only necessary devices which register it, while these vehicles will be manufactured since next year. The question is about so-called 25th shot effect. cocacola.newstrove.com -------------------------------------------------- Note added at 2002-07-30 17:52:43 (GMT) -------------------------------------------------- Совершенно согласна с mtovbin - и принимаю замечание насчет насчет техники киносъемки и \"25th frame\". Спасибо. |
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