Glossary entry (derived from question below)
English term or phrase:
agency of record
Czech translation:
mediální agentura
Added to glossary by
Jan Kolbaba
Apr 2, 2005 14:19
19 yrs ago
2 viewers *
English term
Czech Republic
agency of record
English to Czech
Marketing
Advertising / Public Relations
Kontext:
XXX has selected YYY as its global advertising agency of record in support of the companys strategic focus on driving sales of branded products.
Definice z webu:
What is an "agency of record"? This definition is a little less precise and is often associated more with bragging rights than legal rights.
An "agency of record" is usually understood to be one with an agreement making it the client's exclusive agent for a particular product or market. For clients with several agencies, it is usually the one that coordinates media buying and scheduling.
Hledám český ekvivalent. Díky.
XXX has selected YYY as its global advertising agency of record in support of the companys strategic focus on driving sales of branded products.
Definice z webu:
What is an "agency of record"? This definition is a little less precise and is often associated more with bragging rights than legal rights.
An "agency of record" is usually understood to be one with an agreement making it the client's exclusive agent for a particular product or market. For clients with several agencies, it is usually the one that coordinates media buying and scheduling.
Hledám český ekvivalent. Díky.
Proposed translations
(Czech)
| 3 +2 | mediální agentura |
Jan Kolbaba
|
Proposed translations
+2
1 day 20 hrs
Jan Kolbaba
Czech Republic
Czech Republic
Native in Czech
Czech Republic
Experience is the best teacher
Native in: Czech 
Works in: English to Czech, Slovak to Czech, Czech to English, and 1 more.
Related KudoZ points
:
4
Selected
mediální agentura
agentura pro nákup a řízení médií
je to celé takové oemetné moná by to mohla být i implementační agentura
je to celé takové oemetné moná by to mohla být i implementační agentura
Peer comment(s):
| agree |
Michaela Drabova
: v cj se 100% pouziva vyraz medialni agentura pro ag.,kt.nakupuje cas v mediich a inzerci v casopisech ... prip.lze konkretizovat:napr.ag.poverena podporou strategickeho zamereni ...
9 hrs
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thank you :-)
|
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| agree |
Helenka
4 days
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4 KudoZ points awarded for this answer.
Comment: "Díky. Mezitím jsem dospěl ke stejnému překladu, pomohli jste mi ho ověřit."
Discussion
Current agency authorized to represent the advertising interests of a client.
A marketing or advertising agency (or idea factory) that has been officially designated as having responsibility for coordinating the promotion of one or more of a company's products and services.
An agency responsible for placement of advertising weight for another agency or a group of agencies.
-- agentura pro n�kup m�di�?