English to Russian Marketing Advertising / Public Relations

Доброго времени суток.

“Software eats the world” is both slogan and opportunity for a sustainable revolution of the entire media industry. ftrough the rapidly changing technological framework conditions and digital transformation, which by now covers more and more economic sectors, this trend will develop relentlessly into data-driven decision-making processes. Data-based methods are already well-known from the ***performance world***; however, in the media industry that is still highly offline-driven, it has not yet gotten fully established. In general, media planning focuses solely on individual channels and the focus of data collection has thus far been primarily based on online media because in online advertising analysis and algorithms have been optimised for years. A holistic attribution with planning tools based on algorithms and transparency has thus far been impossible due to the lack of technology, which also considers the data situation in offline media (TV, print, out-of-home, radio broadcast).

Спасибо.