Feb 16, 2020 09:32
4 yrs ago
25 viewers *
Spanish term
United Kingdom
Marketing/ Tourism/ Food/ Environment
Native in: English 
Works in: Spanish to English, Catalan to English, French to English, and 1 more.
publicidad cercana
Spanish to English
Marketing
Food & Drink
This is in a marketing presentation, in a list of positive factors regarding a campaign. Maybe contextual advertising? Thanks.
Proposed translations
(English)
| 1 +2 | close-to-home advertising |
neilmac
|
| 5 +2 | local advertising |
Diana Badder
|
| 3 | proximity marketing |
Cecilia Gowar
|
Proposed translations
+2
43 mins
Selected
close-to-home advertising
Without further context to go on, I guess this could work... The first sample sentence below is from a book, but Google book links don't seem to work on this site.
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Note added at 21 hrs (2020-02-17 07:22:43 GMT)
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"Close-to-home advertising, socialising, friends..." works for me...
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Note added at 21 hrs (2020-02-17 07:27:02 GMT)
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NB: In my opinion, "close to home" evokes slightly more than simply "local". The question of whether one expression or another is "more natural" is purely subjective.
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Note added at 21 hrs (2020-02-17 07:22:43 GMT)
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"Close-to-home advertising, socialising, friends..." works for me...
--------------------------------------------------
Note added at 21 hrs (2020-02-17 07:27:02 GMT)
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NB: In my opinion, "close to home" evokes slightly more than simply "local". The question of whether one expression or another is "more natural" is purely subjective.
Example sentence:
Mahoney's type of affordable, close-to-home advertising perfectly suited to the
But we've started a close-to-home advertising effort ...
Peer comment(s):
| agree |
Muriel Vasconcellos
: Or perhaps 'local advertising' or 'neighborhood advertising'. As you say, more context is needed.
3 mins
|
| agree |
Marie Wilson
21 hrs
|
4 KudoZ points awarded for this answer.
Comment: "Thanks to all for your help"
2 hrs
Cecilia Gowar
United Kingdom
United Kingdom
Native in Spanish
Specializes in field
United Kingdom
I read the Alethiometer
Native in: Spanish 
Works in: English to Spanish, Spanish to English, French to Spanish, and 1 more.
Related KudoZ points
:
52
proximity marketing
Without context, it is difficult to know what they mean, since "publicidad cercana" does not have a definite meaning.
One guess is that they are referring to "marketing de proximidad", which is a well known advertising strategy.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
https://en.wikipedia.org/wiki/Proximity_marketing
One guess is that they are referring to "marketing de proximidad", which is a well known advertising strategy.
Proximity marketing is the localized wireless distribution of advertising content associated with a particular place. Transmissions can be received by individuals in that location who wish to receive them and have the necessary equipment to do so.
https://en.wikipedia.org/wiki/Proximity_marketing
+2
2 hrs
Diana Badder
Native in English
Native in: English (Variant: British)
Works in: English to Spanish, Spanish to English, French to English
local advertising
I think "local" is more natural than "near-to-home"
Example sentence:
They have started a new local advertising campaign for a well-known international product
Discussion