Glossary entry (derived from question below)
French term or phrase:
futurs durs
English translation:
playground tough guys
French term
United Kingdom
Reliable German/French to English
Native in: English (Variants: UK, US) 
Works in: German to English, French to English
futurs durs
(shoe descriptions)
| durs à cuire |
writeaway
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Nov 3, 2011 06:39: Tony M changed "Field (specific)" from "Retail" to "Textiles / Clothing / Fashion"
Non-PRO (1): Sandra Petch
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Proposed translations
playground tough guys
I'm taking some liberties here and dropping the "futurs" without, I think, losing any of the meaning.
Even playground tough guys will love these shoes (presumably because they don't look girlie thanks to the stripes and velcro!)
"Playground" may or may not suit depending on the age group but I suspect this is targeting pre-teens.
United States
English-Français-Deutsch-Hollands-עברית
Native in: English 
, Hebrew
Works in: English to Hebrew, Hebrew to English, French to English, and 5 more.
hard one to crack / hard to get
Another use: "hard to get." as in "arrete de faire ton dure a cuire, et donne moi de tes nouvelles" or "Scarlett Johansson : "Une vraie dure à cuire"... douce à regarder !"
C'est une dure à cuire = this is a hard one to crack
Vous avez la réputation d’ être une dure à cuire
France
12 years' experience
Native in: English
Works in: French to English, Italian to English, Spanish to English, and 1 more.
heavy duty specials
"Heavy duty specials"? Sorry if that sounds woeful but I've just woken up (disclaimer).
future tough nuts
The idea of resistance, strength, toughness can apply to both the shoes and those who are to wear them
those who happen to be hard to seduce/impress
Reference comments
durs à cuire
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Note added at 23 mins (2011-11-03 00:12:03 GMT)
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http://dictionnaire.sensagent.com/dur à cuire/fr-fr/
http://fr.bab.la/dictionnaire/francais-anglais/dur-a-cuire
| agree |
Yolanda Broad
30 mins
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| agree |
Bourth (X)
: Yes, but presumably with a play on cuire/cuir.
33 mins
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definitely some kind of cute marketing thingie but imo it's important to sort out the actual expression first of all
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| agree |
Tony M
6 hrs
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| agree |
B D Finch
: More likely than the shoes persuading resistant customers to take up cookery.
9 hrs
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Discussion