English to Portuguese Bus/Financial Business/Commerce (general)

Encontrei a explicação em http://www.antitrustinstitute.org/Archives/153.ashx, mas não consigo chegar à tradução...

The idea of category captains was presented to the food industry in 1995 as part of the concept of category management. It has quickly spread beyond food and beyond the U.S. to become a common feature of distribution channels for consumer goods. Before there were category captains, companies focused on the profitability of brands. This developed into the concept of channel partnerships, in which retailers and their suppliers engaged in various forms of strategic partnerships, bringing new efficiencies to vertical channels of distribution. Category management, focusing on whole categories rather than brands, and the introduction of CATEGORY CAPTAINCY, was the next step.