Glossary entry (derived from question below)
Russian term or phrase:
Целевые коммуникации
English translation:
targeted communications
Added to glossary by
Wendy Cummings
May 8, 2006 14:31
18 yrs ago
Russian term
United Kingdom
The highest professional standards
Native in: English
Works in: Spanish to English, French to English
Целевые коммуникации
Russian to English
Bus/Financial
Business/Commerce (general)
job title
This comes as a stand alone phrase in a list of employees & job titles for a company. I am afraid I do not know what the company is.
The best I have found so far is "Marketing Communications", but I am not 100% sure and so wanted to check to see if anyone had any other input.
Many thanks
The best I have found so far is "Marketing Communications", but I am not 100% sure and so wanted to check to see if anyone had any other input.
Many thanks
Proposed translations
(English)
| 4 +1 | targeted communications |
Alexander Demyanov
|
| 3 +1 | Segmented Communications |
Arkadi Burkov
|
| 4 | targeted marketing communications |
Karen Sughyan
|
Proposed translations
+1
5 mins
Alexander Demyanov
Native in Russian
Works in field
Software Engineering background
Native in: Russian 
Works in: English, Russian, Russian to English, and 1 more.
Related KudoZ points
:
38
Selected
targeted communications
-
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Note added at 8 mins (2006-05-08 14:40:06 GMT)
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http://www.womensfoodserviceforum.com/news/?n=121
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Note added at 8 mins (2006-05-08 14:40:06 GMT)
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http://www.womensfoodserviceforum.com/news/?n=121
Note from asker:
| Hi Alexander. This is what I had originally put, but the client came back to me and said they didn´t like it. If that is the correct answer, I will of course say so, so if you have any sources for it, that would help state my case. |
Peer comment(s):
| agree |
Ara Mkrtchyan (X)
: http://www.b2bmarketingtrends.com/b2bcats.asp?id=3; http://www.dbmarketing.com/articles/Art166.htm; http://www.vlerick.be/taco/; http://www.mcafeesecurityalliance.com/comm_enews.html and so on, just try googling...
6 hrs
|
|
Thanks, Ara!
|
2 KudoZ points awarded for this answer.
Comment: "All three answers were valid, but I chose Alexander's as it does appear to be the closest to the source. In the event, I proposed both "targeted", "segmented" and "marketing" communications to the client, with an explanation of each, and left it for them to decide. i haven't received any response as to which they prefer. Many thanks everyone. "
+1
18 mins
Segmented Communications
my input
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Note added at 23 mins (2006-05-08 14:54:43 GMT)
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Segmented communications: Companies can send specific information to targeted audiences. For example, the help-wanted site of The Boston Globe provides a "Job Blog" for job seekers and an "HR Blog" for human resources personnel. Consider giving high-equity customers special pricing while low-equity customers get FAQ updates. Feeds can be directed into specific folders, reducing clutter for customers.
source - http://fusionbrand.blogs.com/fusionbrand/2004/01/the_next_bi...
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Note added at 1 day15 hrs (2006-05-10 06:18:43 GMT)
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What if you use Segmentation?
Below are the definitions of segmentation I've found on the Web (hope this can help)
identifying niches or subgroups within a market, generally with the aim of more targeted communication
www.oup.com/uk/booksites/content/0199274894/student/glossar...
A marketing technique which involves grouping audiences into segments, and treating each segment separately for promotional purposes. The segments are usually found from survey data, using a technique such as cluster analysis.
www.audiencedialogue.org/gloss-media.html
--------------------------------------------------
Note added at 23 mins (2006-05-08 14:54:43 GMT)
--------------------------------------------------
Segmented communications: Companies can send specific information to targeted audiences. For example, the help-wanted site of The Boston Globe provides a "Job Blog" for job seekers and an "HR Blog" for human resources personnel. Consider giving high-equity customers special pricing while low-equity customers get FAQ updates. Feeds can be directed into specific folders, reducing clutter for customers.
source - http://fusionbrand.blogs.com/fusionbrand/2004/01/the_next_bi...
--------------------------------------------------
Note added at 1 day15 hrs (2006-05-10 06:18:43 GMT)
--------------------------------------------------
What if you use Segmentation?
Below are the definitions of segmentation I've found on the Web (hope this can help)
identifying niches or subgroups within a market, generally with the aim of more targeted communication
www.oup.com/uk/booksites/content/0199274894/student/glossar...
A marketing technique which involves grouping audiences into segments, and treating each segment separately for promotional purposes. The segments are usually found from survey data, using a technique such as cluster analysis.
www.audiencedialogue.org/gloss-media.html
Peer comment(s):
| agree |
Andrey Belousov (X)
3 hrs
|
|
Спасибо:)
|
3 days 15 hrs
Karen Sughyan
Armenia
Armenia
Specializes in field
Armenia
Winning mix of math&linguistic thinking
Native in: Armenian (Variant: Eastern)
Works in: English to Armenian, Armenian to English, Russian to Armenian, and 3 more.
targeted marketing communications
поскольку речь идет о подразделениях предприятия, то можно подразумевать и наличие маркетингого отдела, ответственного за определение целевых сегментов и установление деловых контактов с потенциальными клиентами или покупателями
Discussion
The client has just confirmed that the company is a large player in the Russian energy (hydroelectric) market (what else!)