Spanish term (edited): objetualizaci�n

Objectification refers to the way in which one person treats another person as an object and not as a human being. This is commonly used to refer to the way the mass media, in particular advertising, is perceived by some as portraying women as sex objects (although this treatment now increasingly also extends to men).
http://www.answers.com/topic/objectification-3?method=6

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Note added at 58 mins (2006-01-16 20:26:45 GMT)
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Results 1 - 10 of about 514,000 for objectification [definition]. (0.21 seconds)
http://www.google.com/search?hl=en&q=objectification


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Note added at 1 hr 30 mins (2006-01-16 20:58:31 GMT)
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DOC] PHM 4123 PHILOSOPHY AND FEMINISM Dr
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I. Introduction: feminist theory and the feminist movement, ... C. A conceptual
analysis of sexual objectification: the Marxist theory of the alienation of ...
www.fiu.edu/~philosop/cmp/syllabi/beer_feminism.doc - Similar pages

Radical feminist theory and/or Academia and other topics
Radical Feminist theory as developed by Allan Hunter. ... Sexual Objectification
and Visual Aspects of Sexuality. * Clea and Allan: A Kitchen Dialog <-- NEW ...
home.earthlink.net/~ahunter/main.html - 23k - Cached - Similar pages

[PDF] Feminism, Femininity, and the "Beauty" Dilemma: How Advertising Co ...
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between a feminist ideology that rejected sexual objectification and the ...
to university classrooms and feminist conferences, and feminist theory was ...
www.rtvf.unt.edu/people/craig/pdfs/beauty.PDF - Similar pages

Feminist Issues in Prostitution
... accepted definitions of femininity and sexual objectification.” 6 ...
Jody Freeman in Applications of Feminist Legal Theory to Women’s Lives: Sex, ...
www.feministissues.com/ - 47k - Cached - Similar pages

As the above sites suggest, this term is used quite a bit in postmodern, deconstructionist theory/cultural studies.

Good luck, Peter!