ProZ.com videos » Marketing » Starting a small translation agency: creating a buyer persona

Posted by Sara Colombo on Jun 29, 2017 0 views
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This video is associated with the " Starting a small translation agency: creating a buyer persona " training course.

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A buyer persona helps you to visualise and internalise the ideal customer(s) you want to attract with your new translation business. It works well for freelancers as well as agencies and can highlight the threats and opportunities of your target market as well as the strengths and weaknesses of your marketing strategy. In one hour, we will learn how to create your buyer persona and target the right market, focus on the right marketing activities and manage your time better.

Language: English